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Fixing Broken Links: A Must-Do for Strong SEO Performance

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  Broken links are perhaps the most underrated SEO issue out there, yet they can quietly push down your website’s search visibility, user experience, and trustworthiness. This will be especially important for protecting the SEO success you’ve worked hard to accrue and building trust with your audience. What Are Broken Links and Why Are They Important It is a hyperlink that can’t be resolved any longer, most often bringing readers to a dead-end “404 Not Found” error page. Sometimes they are because of deleted pages, pages moved but not redirected or even just spelling errors in web addresses. Whatever the reason, these dead ends ruin the flow of information across your site, forming a frustrating experience for users and search engines. How Broken Links Harm Your SEO 1. image through Bad User experience When a new customer clicks on an important link that’s broken and lands on a 404 page. This type of frustration is what drives most users to leave your site immediately, increas...